Is it all for show?: Environmental brand identification on skin care and cosmetic websites
Author:
Affiliation:
1. Department of Cinema & Interactive Media, School of Communication, University of Miami, Coral Gables, Florida, USA
2. School of Communication, University of Miami, Coral Gables, Florida, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2019.1685566
Reference43 articles.
1. Key trends in environmental advertising across 30 years in National Geographic magazine
2. The Relationship between Corporate Websites and Brand Equity: A Conceptual Framework and Research Agenda
3. “I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising
4. Shades of Green: A Multidimensional Analysis of Environmental Advertising
5. Corporate Social Responsibility website representations: A longitudinal study of internal and external self‐presentations
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