From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media-Reference-Cited by-同舟云学术

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From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media

Published:2023-05-11 Issue:1 Volume:43 Page:97-124
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Kwon Kyeongwon¹^ORCID,Lee Jaejin¹^ORCID,Wang Cen²^ORCID,Diwanji Vaibhav Shwetangbhai³^ORCID

Affiliation:

1. School of Communication, Florida State University, Tallahassee, FL, USA

2. School of Journalism and Communication, Shandong University, Jinan, Shandong, China

3. William Allen White School of Journalism and Mass Communications, University of Kansas, Lawrence, KS, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2208489

Reference82 articles.

1. How do the news media frame crises? A content analysis of crisis news coverage

2. The extended consequence of greenwashing: Perceived consumer skepticism;Aji H.;International Journal of Business and Information,2015

3. How do firms actions impact green scepticism The effects of green brand associations, green brand equity and greenwashing

4. Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust

5. Shades of Green: A Multidimensional Analysis of Environmental Advertising

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2. La publicidad engañosa en las noticias de los medios digitales de Lima y las percepciones de los usuarios;European Public & Social Innovation Review;2024-09-10

3. Does Green Advertising Always Effectiveness? A Multidimensional Perceived Value Analysis Based on the SOR Model;Journal of Promotion Management;2024-09-04

4. How meaningless and substantive green claims jointly determine product environmental perceptions;International Journal of Advertising;2024-07-13

5. Interactions Between Environmental, Social, and Corporate Governance (ESG) and Total Quality Management (TQM);Advances in Human Resources Management and Organizational Development;2024-06-28

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