How to cook a meme: exploring content strategies in brand and user-generated memes on Instagram-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

How to cook a meme: exploring content strategies in brand and user-generated memes on Instagram

Published:2024-06-19 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Agrawal Ashima¹^ORCID,Sharma Daneshwar¹^ORCID,Mishra Manoj Kumar²^ORCID,Shah Mohd Asif³^ORCID,Alam Mumtaz⁴^ORCID,Khandelwal Vinay⁵^ORCID

Affiliation:

1. Jaipuria Institute of Management, Jaipur, Rajasthan, India

2. OP Jindal University, Raigarh, India

3. Department of Economics, Kardan University, Kabul, Afghanistan

4. Social Science and Center for Graduate Studies, Fiji National University, Fiji

5. Institute of Business Management, GLA University Mathura, India

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2366001

Reference115 articles.

1. Aaker, D. A., & Myers, J. G. (1982). Advertising management Prentice - Hall. Englewood Cliffs.

2. Luxury brand advertising in Argentina: Changes following import restrictions

3. What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand Coolness

4. Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook

5. Amra E. (2023). "Top meme statistics in 2023." https://www.amraandelma.com/meme-statistics/.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP