Luxury brand advertising in Argentina: Changes following import restrictions
Author:
Affiliation:
1. Reed College of Media, West Virginia University, Morgantown, WV, USA
2. Department of Advertising and Public Relations, College of Communication Arts and Sciences, Michigan State University, East Lansing, MI, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2015.1079548
Reference50 articles.
1. An international analysis of emotional and rational appeals in services vs goods advertising
2. When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals
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