The Relationship between Corporate Websites and Brand Equity: A Conceptual Framework and Research Agenda
Author:
Affiliation:
1. University of Warwick, Coventry, UK
2. University of Hull Business School, Hull, UK
3. Brunel Business School, Brunel University, UK
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/147078530604800507
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1. Measuring Brand Equity Across Products and Markets
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