Green Marketing in der Kosmetikindustrie Auswirkungen der Verpackung auf Kundenwahrnehmung und Zahlungsbereitschaft (Green Marketing in Cosmetics -The Effects of Package Design on Consumer Preferences and the Willingness-to-Pay)
Author:
Gómez Velázquez Alicia C.,Perret Jens Kai,Mehn Audrey
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