Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

Published:2021-05-27 Issue:3 Volume:15 Page:467-491
ISSN:1862-8516
Container-title:Service Business
language:en
Short-container-title:Serv Bus

Author:

Cambra-Fierro Jesús J.,Fuentes-Blasco María,Huerta-Álvarez Rocío,Olavarría Ana

Funder

Spanish Ministry of Science and Innovation

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Link

https://link.springer.com/content/pdf/10.1007/s11628-021-00448-7.pdf

Reference136 articles.

1. Aaker D (1991) Managing brand equity. Free Press, New York

2. Aaker D (1996) Measuring brand equity across products and markets. Calif Manage Rev 38(3):102–120. https://doi.org/10.2307/41165845

3. Agarwal J, Osiyevskyy O, Feldman PM (2015) Corporate reputation measurement: alternative factor structures, nomological validity, and organizational outcomes. J Bus Ethics 130(2):485–506. https://doi.org/10.1007/s10551-014-2232-6

4. Álvarez-Milán A, Felix R, Rauschnabel A, Hinsch C (2018) Strategic customer engagement marketing: a decision-making framework. J Bus Res 92:61–70. https://doi.org/10.1016/j.jbusres.2018.07.017

5. An MA, Han SL (2020) Effects of experiential motivation and customer engagement on customer value creation: analysis of psychological process in the experience-based retail environment. J Bus Res. https://doi.org/10.1016/j.jbusres.2020.02.044

Cited by 23 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The impact of knowledge incompatibility and communication style differences on patients’ perceived value of online medical consultations;Service Business;2024-08-28

2. Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator;Journal of Quality Assurance in Hospitality & Tourism;2024-07-17

3. Brand image, service quality, and customer retention: Basis for improved customer relationship management framework for international students;International Journal of Research Studies in Management;2024-06-15

4. Service dyads: understanding the dynamics of social perspective-taking and value co-creation amidst service problems;Service Business;2024-06

5. The Manager’s Vision of CSR in an Emerging Economy: From Implementation to Market Impact;Administrative Sciences;2024-02-28

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3