Brand image, service quality, and customer retention: Basis for improved customer relationship management framework for international students
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Consortia Academia Publishing
Reference60 articles.
1. Alkitbi, S. S., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020, September). Factors affect customer retention: A systematic review. In International conference on advanced intelligent systems and informatics (pp. 656-667). Cham: Springer International Publishing.
2. Ali, B. J., Saleh, P. F., Akoi, S., Abdulrahman, A. A., Muhamed, A. S., Noori, H. N., & Anwar, G. (2021, May). Impact of service quality on the customer satisfaction: Case study at online meeting platforms.
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4. Corporate social responsibility and customer loyalty in food chains-Mediating role of customer satisfaction and corporate reputation;Ali;Sustainability,2021
5. Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students;Alwi;Qualitative Market Research,2020
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