Author:
Habryn François,Blau Benjamin,Satzger Gerhard,Kölmel Bernhard
Publisher
Springer Berlin Heidelberg
Reference28 articles.
1. Tuominen, M., Rajala, A., Mo, K.: Market-driving versus market-driven: Divergent roles of market orientation in business relationships. Industrial Marketing Management 33, 207–217 (2004)
2. Vargo, S.L., Lusch, R.F.: Evolving to a New Dominant Logic for Marketing. Journal of Marketing 68, 1–17 (2004)
3. Vargo, S.L., Lusch, R.F.: Why “service”? Journal of the Academy of Marketing Science 36, 25–38 (2008)
4. Treacy, M., Wiersema, F.: Customer intimacy and other value discipline. Harvard Business Review (1993)
5. Gubman, E.L.: Aligning People Strategies with Customer Value. Compensation & Benefits Review 27, 15–22 (1995)
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献