Marketing Models for Electronic Commerce
Author:
Publisher
Springer US
Link
http://link.springer.com/content/pdf/10.1007/978-0-387-78213-3_10.pdf
Reference51 articles.
1. Ansari, A., S. Essegaier, R. Kohli. 2000. Internet Recommendation Systems. Journal of Marketing Research 37(August) 363–375.
2. Ansari, A., C.F. Mela. 2003. E-Customization. Journal of Marketing Research 40 (May) 131–145.
3. Ansari, A., C.F. Mela, S.A. Neslin. 2008. Customer Channel Migration. Journal of Marketing Research, 45(February) 60–76.
4. Biyalogorsky, E., P. Naik. 2003. Clicks and Mortar: The Effect of On-line Activities on Off-line Sales. Marketing Letters 14(1) 21–32.
5. Bronnenberg, B.J., W. Vanhonacker. 1996. Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition. Journal of Marketing Research 33(May) 163–173.
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. They Know What You Will Do Next Click;Interdisciplinary Approaches to Digital Transformation and Innovation;2020
2. Marketing Models for Internet Advertising;International Series in Operations Research & Management Science;2017
3. Predicting the Consumers Behavior with Using the Variety of User Access Patterns;Japanese Journal of Applied Statistics;2015
4. How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?;Journal of Management Information Systems;2013-10
5. How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?;SSRN Electronic Journal;2013
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3