Affiliation:
1. Istanbul University, Turkey
Abstract
This chapter focuses on predicting web user behaviors. When web users enter a website, every move they make on that website is stored as web log files. Unlike the focus group or questionnaire, the log files reflect real user behavior. It can easily be said that having actual user behavior is a gold value for the organizations. In this chapter, the ways of extracting user patterns (user behavior) from the log files are sought. In this context, the web usage mining process is explained. Some web usage mining techniques are mentioned.