Predicting the Consumers Behavior with Using the Variety of User Access Patterns
Author:
Affiliation:
1. Graduate School of Economics, Nagoya University
2. Keio University
Publisher
Japanese Society of Applied Statistics
Subject
General Medicine
Link
https://www.jstage.jst.go.jp/article/jappstat/44/3/44_121/_pdf
Reference18 articles.
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4. Bucklin, R.E., Lattin, J.M., Ansari, A., Gupta, S., Bell, D., Coupey, E., Little, J.D.C., Mela, C., Montgomery, A. and Steckel, J. (2002): Choice and the internet: From clickstream to research stream, Marketing Letters 13(3), pp.245-258.
5. Chen, Y. and Steckel, J. H. (2012): Modeling credit card share of wallet: Solving the incomplete information problem, Journal of Marketing Research 49(5), pp.655-669.
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