How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?
Author:
Affiliation:
1. a Fox School of Business, Temple University
2. b College of Business, University of Texas at Arlington
Publisher
Informa UK Limited
Subject
Information Systems and Management,Management Science and Operations Research,Computer Science Applications,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.2753/MIS0742-1222300208
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