Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites

Author:

Lim Hyungsoo,Kim Chul,Kannan P.K.

Publisher

Elsevier BV

Reference85 articles.

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3. Helping firms reduce complexity in multichannel online data: A new taxonomy-based approach for customer journeys;Anderl;Journal of Retailing,2016

4. Anderson C. K., & Han S. (2017). The billboard effect: Still alive and well.

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