How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?-Reference-Cited by-同舟云学术

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How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?

Published:2013 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Luo Xueming,Zhang Jie

Publisher

Elsevier BV

Reference82 articles.

1. Modeling supply-side dynamics of IT components, products, and infrastructure: An empirical analysis using vector autoregression;G Adomavicius;Information Systems Research,2012

2. Beware social media snake oil;S Baker;BusinessWeek,2009

3. Marketing Models for Electronic Commerce

4. A model of website browsing behavior estimated on clickstream data;R E Bucklin;Journal of Marketing Research,2003

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Social Media Usage and Firm Performance: Reflections from the Nigerian Telecommunication Sector;INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION;2018

2. Stakeholders’ Engagement and Strategic Management of Social Media;JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING;2018

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