Marketing Insights from Multimedia Data: Text, Image, Audio, and Video
Author:
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/00222437211054601
Reference55 articles.
1. Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception
2. What Makes Online Content Viral?
3. The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases
4. Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion
5. Sentence-Based Text Analysis for Customer Reviews
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