The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective-Reference-Cited by-同舟云学术

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The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective

Published:2024-11 Issue: Volume:81 Page:104005
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Wang Xinmeng^ORCID,Zhang Zhe^ORCID,Jiang Qingyun

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Reference88 articles.

1. Different types of redundancy and their effect on learning and cognitive load;Albers;Br. J. Educ. Psychol.,2023

2. Working memory: looking back and looking forward;Baddeley;Nat. Rev. Neurosci.,2003

3. The effect of language on the performance of second‐language students in science examinations;Bird;Int. J. Sci. Educ.,1995

4. Leveraging digital advertising platforms for consumer research;Braun;J. Consum. Res.,2024

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