Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception
Author:
Affiliation:
1. Hartmarx Professor of Marketing, Kellogg School of Management, Northwestern University
2. Nanyang Technological University Professor of Management Science, MIT Sloan School of Management, Massachusetts Institute of Technology
Abstract
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jmr.13.0209
Reference45 articles.
1. Brilliant but cruel: Perceptions of negative evaluators
2. How Much Should We Trust Differences-In-Differences Estimates?
3. Accuracy of Deception Judgments
4. Detecting Deception through Linguistic Analysis
5. The Effect of Need for Uniqueness on Word of Mouth
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