Affiliation:
1. University of California, Los Angeles.
Abstract
This article presents a formal test of the linear learning model in the context of store choice behavior, using 15 data sets involving three product classes. The model is used as a vehicle in understanding this aspect of consumer behavior. Ways in which marketing decision makers might use such models are considered.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
14 articles.
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