Consumer's Purchase Decision Process: Stochastic Models-Reference-Cited by-同舟云学术

Consumer's Purchase Decision Process: Stochastic Models

Published:1969-08 Issue:3 Volume:6 Page:321-329
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Rao Tanniru R.¹

Affiliation:

1. School of Business Administration, University of Wisconsin—Milwaukee.

Abstract

Little progress has been made in building realistic models of consumer's purchase behavior as a function of the dynamic environment in which she makes her buying decisions. This article analyzes, probabilistically, relationships among selected elements of a consumer's purchase decision: brand purchased, store visited, and size of purchase.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224376900600307

Reference8 articles.

1. Brand Choice as a Probability Process

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