I. David Aaker – Efficacité publicitaire, capital marque, comportement du consommateur et lien marketing-finance
Reference33 articles.
1. A New Method for Evaluating Stochastic Models of Brand Choice;Aaker David A.;Journal of Marketing Research
2. The New-Trier Stochastic Model of Brand Choice;Aaker David A.;Management Science
3. A Measure of Brand Acceptance;Aaker David A.;Journal of Marketing Research
4. ADMOD: An Advertising Decision Model;Aaker David A.;Journal of Marketing Research
5. Measuring Brand Equity Across Products and Markets;Aaker David A.;California Management Review
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