Impact of Consumer Behavior Modeling on the Marketing Performance of Moroccan Companies
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-65014-7_42
Reference21 articles.
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4. Farida, N. (2016). Determinants of marketing performance : innovation, market capabilities and marketing performance. J. Dinamika Manajemen, 7(1), 59−65 (2016). https://doi.org/10.15294/jdm.v7i1.5759
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