Customer Satisfaction, Advertising Competition, and Platform Performance-Reference-Cited by-同舟云学术

Customer Satisfaction, Advertising Competition, and Platform Performance

Published:2021-12-15 Issue: Volume: Page:
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Production & Oper Manag

Author:

Yang Chaolin¹,Guo Liang²,Zhou Sean X.³^ORCID

Affiliation:

1. Research Institute for Interdisciplinary Sciences School of Information Management and Engineering, Shanghai University of Finance and Economics Shanghai 200433 China

2. Department of Marketing, CUHK Business School Chinese University of Hong Kong Shatin, N.T. Hong Kong China

3. Department of Decision Sciences and Managerial Economics, CUHK Business School Chinese University of Hong Kong Shatin, N.T. Hong Kong China

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/poms.13632

Reference45 articles.

1. Modeling Store Choice Behavior

2. Equilibria of dynamic games with many players: Existence, approximation, and market structure

3. Discrete Choice Theory of Product Differentiation

4. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

5. E-satisfaction and e-loyalty: A contingency framework

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