The Influence of Pricing Strategies on Willingness to Pay for Accommodations: Anchoring, Framing, and Metric Compatibility
Author:
Affiliation:
1. Harrah College of Hospitality, University of Nevada, Las Vegas, Las Vegas, NV, USA
Publisher
SAGE Publications
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Link
http://journals.sagepub.com/doi/pdf/10.1177/0047287518793037
Reference57 articles.
1. Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products
2. How Prevalent Is the Negativity Effect in Consumer Environments?
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