How Prevalent Is the Negativity Effect in Consumer Environments?

Author:

Ahluwalia Rohini

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Reference28 articles.

1. Ahluwalia, Rohini, Robert E. Burnkrant, and H. Rao Unnava (2000), “Consumer Response to Negative Publicity: The Moderating Role of Commitment,” Journal of Marketing Research, 37 (May), 203–214.

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3. Block, Lauren G. and Punam Anand-Keller (1995), “When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior,” Journal of Marketing Research, 32 (May), 192–203.

4. Bunker, Ted (1996), “Right on the Money,” Brandweek, 37 (8), 30–32.

5. Chaiken, Shelly, Roger Giner-Sorolla, and Serena Chen (1996), “Beyond Accuracy: Defense and Impression Motives in Heuristic and Systematic Information Processing,” in The Psychology of Action: Linking Cognition and Motivation to Behavior, eds. Peter M. Gollwitzer and John A. Bargh, New York: Guilford, 553–578.

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