Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays

Author:

Kim Jungkeun,Kim Seongseop (Sam),Jhang Jihoon,Lee Jaeseok,Koo Chulmo

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

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5. Designing product lists for e-commerce: The effects of sorting on consumer decision making;Cai;International Journal of Human-Computer Interaction,2008

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