Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity
Author:
Affiliation:
1. LBG Open Innovation in Science Center, Vienna, Austria
2. Copenhagen Business School, Copenhagen, Denmark
3. FIF@Zeppelin University, Friedrichshafen, Germany
Abstract
Publisher
SAGE Publications
Subject
Finance,Business, Management and Accounting (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/0894486518792692
Reference85 articles.
1. Measuring Brand Equity Across Products and Markets
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3. Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
4. Is it All About Money? - Affective Commitment and the Difference Between Family and Non-family Sellers in Buyouts
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