Planning and Implementing a Graduate Online Team-Taught Marketing Course

Abstract

Online courses have become an important educational delivery tool for institutions of higher learning throughout the world. While popular among students and administrators, many faculty members have expressed concerns with online courses. Therefore, this article highlights online team teaching as a potential solution to many of the concerns harbored by faculty members. In particular, we discuss the potential challenges that can be faced by an online teaching team during the various stages from conceptualization to implementation, and offer prescriptive guidelines that would help future teams in navigating those challenges. Importantly, this article explores online team teaching from the perspective of marketing faculty and outlines positive educator outcomes associated with the development of a team-taught marketing course.