Design and Implementation of an Interdisciplinary Marketing/Management Course on Technology and Innovation Management

Abstract

Given increasing industry demand for integrative learning, marketing curricula need to emphasize interdisciplinary approaches to teaching. Although team teaching is a useful method for achieving cross-functional integration, there are very few frameworks for effectively implementing team teaching. Consequently, marketing educators seeking to offer team-taught, interdisciplinary courses have little direction on how to proceed. Against this background, this article describes the design and implementation of a team-taught, Marketing/Management interdisciplinary course on Technology and Innovation Management (TiM). On the basis of their experiences with the course, the authors provide instructors with a template for effectively implementing similar courses.