1. AACSB Business Accreditation Standards (2020), “2020 Guiding principles and standards For business accreditation”, available at: www.aacsb.edu/-/media/documents/accreditation/2020-aacsb-business-accreditation-standards-july-2021.pdf?rev=80b0db4090ad4d6db60a34e975a73b1b&hash=D210346C64043CC2297E8658F676AF94 (accessed 4 January 2022).
2. Intercollegiate social media education ecosystem;Journal of Marketing Education,2019
3. American Marketing Association (AMA) (2017), “Definitions of marketing”, available at: www.ama.org/the-definition-of-marketing-what-is-marketing/ (accessed 11 November 2021).
4. Marketing education and the employability challenge;Journal of Strategic Marketing,2016
5. Bibliometrix: an R-tool for comprehensive science mapping analysis;Journal of Informetrics,2017