Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues-Reference-Cited by-同舟云学术

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Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

Published:1999-03 Issue:1 Volume:18 Page:52-65
ISSN:0748-6766
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Biswas Abhijit¹,Pullig Chris¹,Krishnan Balaji C.²,Burton Scot³

Affiliation:

1. Louisiana State University.

2. Emory University.

3. University of Arkansas.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/074391569901800107

Reference39 articles.

1. Contextual Influences on Consumer Price Responses: An Experimental Analysis

2. The moderating role of brand familiarity in reference price perceptions

3. Contextual Effects of Reference Prices in Retail Advertisements

4. Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels

5. An experimental assessment of effects associated with alternative tensile price claims

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4. Increasing Bike-Sharing Users’ Willingness to Pay — A Study of China Based on Perceived Value Theory and Structural Equation Model;Frontiers in Psychology;2022-01-18

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