The moderating role of brand familiarity in reference price perceptions
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference24 articles.
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2. Contextual Influences on Consumer Price Responses: An Experimental Analysis;Berkowitz;Journal of Marketing Research,1980
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4. The Effects of Reference Prices in Retail Advertisements;Blair;Journal of Marketing,1981
5. The Effects of Product Class Knowledge on Information Search Behavior;Brucks;Journal of Consumer Research,1985
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