Contextual Effects of Reference Prices in Retail Advertisements
Author:
Affiliation:
1. College of Business Administration, Louisiana State University.
2. College of Business Administration, University of Houston.
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224299105500301
Reference33 articles.
1. Dimensions of Consumer Expertise
2. Contextual Influences on Consumer Price Responses: An Experimental Analysis
3. The Effects of Reference Prices in Retail Advertisements
4. Consumer Perceptions of Comparative Price Advertisements
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