Negative Brand Beliefs and Brand Usage
Author:
Affiliation:
1. Harper Adams University College and Ehrenberg-Bass Institute, University of South Australia
2. Ehrenberg-Bass Institute, University of South Australia
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/147078530805000306
Reference54 articles.
1. Causes of Irritation in Advertising
2. Revenue Premium as an Outcome Measure of Brand Equity
3. Trying to Consume
Cited by 29 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Use of Information Technology (IT) to Create New Marketing Strategies;Advances in Logistics, Operations, and Management Science;2024-05-30
2. The Effect of Negative Past Experiences, Poor Relationship Quality and Rumor on Brand Hate: A Research on Fast Food Industry;Istanbul Business Research;2023-09-21
3. Exploring the uniqueness of distinctive brand assets within the UK automotive industry;Journal of Brand Management;2023-05-22
4. Augmented Reality as an Efficient Marketing Strategy in a New Consumption Model During the COVID-19 Pandemic;Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations;2022-06-24
5. The Impact of Mobile Phone Brand Personality on Brand Equity Among Albanian Consumers;Brand, Label, and Product Intelligence;2022
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3