Publisher
Springer International Publishing
Reference24 articles.
1. Aaker, D. (1996). Measuring brand equity, across products and markets. California Management Review, 38(3), 102–120.
2. Aaker, D. (1997). Dimensions of brand personality. Journal of Marketing Research, 347–356.
3. Biel, A. L. (1993). Converting image into equity. In D. Aaker & A. Biel (Eds.), Brand equity and advertising. Lawrence Erlbaum Associates.
4. Birdwell, A. E. (1964, January). A study of the influence of image congruence on consumer choice. Journal of Business, 76–88.
5. Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139–168.