The Effect of Negative Past Experiences, Poor Relationship Quality and Rumor on Brand Hate: A Research on Fast Food Industry
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Published:2023-09-21
Issue:2
Volume:52
Page:279-300
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ISSN:2630-5488
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Container-title:Istanbul Business Research
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language:en
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Short-container-title:ibr
Author:
Durmaz Yakup,Demirağ Bülent,Çavuşoğlu Sinan
Publisher
Istanbul University
Subject
General Chemical Engineering