Causes of Irritation in Advertising-Reference-Cited by-同舟云学术

Causes of Irritation in Advertising

Published:1985-03 Issue:2 Volume:49 Page:47-57
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Aaker David A.¹,Bruzzone Donald E.²

Affiliation:

1. University of California at Berkeley.

2. Bruzzone Research Company, Alameda, CA.

Abstract

Sixteen copy characteristics or advertising approaches that appear to either increase or decrease irritation emerge from a study of 524 television commercials. The results also show how irritation levels vary by product class and by socioeconomic level.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224298504900204

Reference18 articles.

1. Mood and memory.

2. The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

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