Affiliation:
1. Professor Farmer was a 22-year member of the faculty of the Indiana University School of Business in the International Business Department.
Abstract
The author explores, for the third time in 21 years, the ethical problems in marketing. This time, second order moral effects of new international marketing frameworks are examined, with somewhat surprising ethical conclusions from a recanting author.
Subject
Marketing,Business and International Management
Reference6 articles.
1. ChuDavid K. W. (1985), “Cost Effectiveness of General Hospitals Under Two Different Hospital Reimbursement Systems: An International Study of Hong Kong and Indiana,” unpublished doctoral dissertation, Graduate School of Business, Indiana University, 71.
2. Would you Want your Daughter to Marry a Marketing Man?
3. Would you Want Your Son to Marry a Marketing Lady?
4. Hong Kong or Albania: Which trade strategy should the U.S. adopt?
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