Affiliation:
1. International Business at Indiana University
Abstract
The author of this article is not angry. But he is deadly serious in questioning the significance of much of modern marketing. He believes that many aspects of the field of marketing are both irrelevant and unethical. Is he right or wrong?
Subject
Marketing,Business and International Management
Cited by
25 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献