Affiliation:
1. Auckland University of Technology, Auckland, New Zealand
Abstract
The Macromarketing Society Inc. is in the strongest position it has been in history, with record numbers attending the conference. At the same time, and for the first time, the conference may not be held this year. This commentary focuses on the position of the Society, plans for the future, the Journal and the structural issues impacting on holding the conference this year.
Cited by
7 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献