Affiliation:
1. Department of International Business Administration, Indiana University, Bloomington
Abstract
Here's how Farmer closed his article on “Would You Want Your Daughter to Marry a Marketing Man?” ten years ago: If that nice young man who has dates with your daughter turns out to be a marketing major, what would you do? I would chase him off the premises fast. Who wants his daughter to marry a huckster? Now, what do you think the ending of this article will be?
Subject
Marketing,Business and International Management
Cited by
11 articles.
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