Double Jeopardy Revisited-Reference-Cited by-同舟云学术

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Double Jeopardy Revisited

Published:1990-07 Issue:3 Volume:54 Page:82-91
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Ehrenberg Andrew S. C.¹,Goodhardt Gerald J.²,Barwise T. Patrick³

Affiliation:

1. Centre for Marketing and Communication, London Business School, and Visiting Professor, New York University.

2. Sir John E. Cohen Professor of Consumer Studies and Deputy Dean, City University Business School.

3. Professor of Management and Marketing, London Business School.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224299005400307

Reference38 articles.

1. Marketing, Scientific Progress, and Scientific Method

2. The reach of TV channels

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