The reach of TV channels-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

The reach of TV channels

Published:1984 Issue:1 Volume:1 Page:37-49
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Barwise T.P.,Ehrenberg A.S.C.

Publisher

Elsevier BV

Subject

Marketing

Reference37 articles.

1. Description of methodology;Arbitron,1981

2. Weekly reach and demographics;Aske Research Ltd.,1979

3. Channel reach in 1980;Aske Research (Ltd.),1980

4. The effort of switching channels;Aske Research Ltd.,1980

5. Duplication between radio audiences: Sheffield 1979;Aske Research Ltd.,1981

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A replication and extension of wine retail consumer purchase patterns: double jeopardy and duplication of purchase laws;International Journal of Wine Business Research;2023-09-26

2. How Loyalty Works: Why Do People Continue Their Relationship with Journalism?;Journalism Studies;2023-02-18

3. The6000Project: How a Small Winery’s Crisis Became a Social Media Crowdfunding Success;Wine Business Journal;2022-09-15

4. Using the Dirichlet model to predict how fashion brands compete and grow on eBay;Journal of Consumer Behaviour;2021-11-21

5. Understanding media practices: construction of female image through language in Pakistani television series;SN Social Sciences;2021-08

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP