Affiliation:
1. Marketing Department, State University of New York at Albany.
2. DEMAND Research Consultants, Inc., Montreal.
Abstract
Consumption differences were examined between French-speaking, bilingual, and English-speaking Canadian families from the greater Ottawa/Hull metropolitan area. Significant differences were found for a wide variety of consumption behaviors, media usage, and durable goods ownership. These differences existed even after social class and income were removed.
Subject
Marketing,Business and International Management
Cited by
17 articles.
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