Affiliation:
1. Canadian Facts Co. Limited.
Abstract
This article studies the problems confronting attitude research in a bilingual market. Two experiments were conducted in Canada to develop a clearer understanding of French-English differences, not as they pertain directly to attitudes, but rather as they pertain to differential reactions to the scaling devices themselves.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
2 articles.
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