Author:
Laesser Christian,Beritelli Pietro,Heer Samuel
Abstract
Purpose
– This study aims to study different native languages as proxy for cultural differences in travel behaviour in multilingual Switzerland. Differences in travel behaviour between tourists from different nations (implying different cultural backgrounds) have been investigated in several studies. However, most studies do not reveal the potential confounding effects associated with cross-nation studies, such as differences in the economic, legal/regulatory or subcultural contexts of their residents. This exploratory study tries to overcome this gap by investigating differences in travel behaviour between language groups within one country: Switzerland. By holding potential confounding effects constant, our results reveal differences in travel behaviour associated with language, including travel motivation, choice of destination, choice of type of accommodation, duration of trip and travel expenses.
Design/methodology/approach
– The study is based on data from one of the most comprehensive outbound travel behaviour survey: Travel Market Switzerland.
Findings
– By holding potential confounding effects constant, our results reveal differences in travel behaviour associated with language, including choice of destination, choice of type of accommodation, duration of trip and travel expenses.
Originality/value
– Differences in travel behaviour between tourists from different nations (implying different cultural backgrounds) have been investigated in several studies. However, most studies do not reveal the potential confounding effects associated with cross-nation studies, such as differences in the economic, legal/regulatory or subcultural contexts of their residents. This exploratory study tries to overcome this gap.
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
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