Affiliation:
1. School of Business Administration, University of Massachusetts, Amherst, MA.
Abstract
This study discusses a simple variable selection procedure, similar in nature to the “F-to-enter” criterion used in stepwise multiple regression, suitable for multidimensional contingency tables having one criterion variable. The procedure is applied to an illustrative set of marketing data and contrasted with other, better-known methods.
Subject
Marketing,Business and International Management
Cited by
5 articles.
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