Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research-Reference-Cited by-同舟云学术

Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research

Published:1978-02 Issue:1 Volume:15 Page:103-112
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Dillon William R.¹,Goldstein Matthew²,Schiffman Leon G.²

Affiliation:

1. School of Business Administration, University of Massachusetts.

2. Bernard M. Baruch College, City University of New York.

Abstract

Buyer usage behavior data are used to compare the relative performance of a linear discriminant analysis and several multinomial classification methods. The potential shortcomings of each of the procedures investigated are cited, and a new method for determining the contribution of a variable to discrimination in the context of the multinomial classification problem also is presented.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377801500112

Reference30 articles.

1. The Relationships between Preference and Purchase of Brands

2. Characteristics of Owners of Thrift Deposits in Commercial Banks and Savings and Loan Associations

3. Some Classification Problems with Multivariate Qualitative Data

4. Validation of Discriminant Analysis in Marketing Research

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