Affiliation:
1. Sloan School of Management, Massachusetts Institute of Technology.
Abstract
Multiple discriminant analyses of consumer owners of thrift deposits in commercial banks and savings and loan associations show that measures obtained by a standard pencil-and-paper psychological test prove to be more effective than standard socioeconomic variables and asset balances in discriminating among consumer groups.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
8 articles.
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