Affiliation:
1. Harper & Steers Advertising, Inc.
Abstract
This article presents case histories of five somewhat different uses of psychographic research, and it critically reviews the status of research in this field.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
135 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献